PUMP UP THE VOLUME HALLOWEEN SPECIAL

PUMP UP THE VOLUME

HALLOWEEN SPECIAL 

AT A SECRET WAREHOUSE LOCATION (revealed 48hrs before)

ALTERN8 / WANG CHUNG / SOPHIE LLOYD / NAOMIII

SATURDAY 30^TH OCTOBER 2010

£6 early birds / £8 advance tickets / £10 on the door

10PM – 4AM

NEAREST TUBE: DALSTON OVERGROUND / OLD STREET

BUSSES:  243 / 242 / 149

TICKETS AVAILABLE FROM: http://www.skiddle.com/events/11398079/

www.pump-up-the-volume.com

Its time once again to get spooked.  Yes its Halloween, on a weekend! And that inevitably means that London is awash with ghouls and vampires, scenes of cobwebs, black lace, fangs and lots and lots of fake blood.  EVERYWHERE!

BUT we can guarantee that there is only one Halloween party to be seen at that will take you back to a time when neon was the colour of choice, along with big smiley faces, baggy trousers, braces and cropped tops.  A time when RAVE was the music of choice and the emergence of hip hop into the mainstream just kept on growing.  That party is PUMP UP THE VOLUME.  Bringing to you this Halloween an extra special party in a Secret East London Warehouse with 2 rooms of special retro Halloween fun.

PUMP UP THE VOLUME has gone BIG!  And to celebrate this fact they’ve only gone and booked 90’s rave heroes, ALTERN8 to headline the main room and bring back the old skool vibes!!!  Back in the 90’s, Altern8 symbolised the rave movement, famed for their rave gas masks and chemical warfare boiler suits, their trademark sound was loud electronic tracks with a heavy bass line.  We can’t wait!

Room two is hosted by the anarchic and slightly crazy bunch that go by the name of Lost & Found. Famed for their regular festival appearances at Bestival, Secret Garden Party, Glastonbury and Rockness, Lost & Found describe themselves as "bespoke interactive nonsense facilitators with an emphasis on getting people involved". These are true party people with a HUGE emphasis on fun. They will be programming a selection of DJ's, (probably bonkers) Halloween games, and they promise to be big on the fancy dress action!

Plus the Pump Up The Volume residents Wang Chung, Sophie Lloyd and Naomiii will be on hand playing everything from 90’s pop to rave classics, via some old skool hip hop, so expect some Wu-Fang Clan, some LL Ghoul J, or some Beastie Boys and Gravediggaz mixed with some Whitney Hooooooston, Bizarre Inc, My Bloody Valentine, Primal Scream, 2 Bad Mice, House of Pain, Nightcrawlers or even some Right Said Dead!  [sorry ed]

Pump Up The Volume just threw their third party at Visions on 2^nd October, and while only six months old, Pump Up The Volume has firmly established itself as THE old skool party for East London's party people. They also rocked it at this year’s new London electronic festival, LED in Victoria Park.  So in the words of Yazz, ‘the only way is up’. And yes sirree it certainly is.
The location of the event will be released 48 hours in advance. So stay tuned to the facebook group for details... http://www.facebook.com/group.php?gid=340596232051  Also, as this is Halloween, we highly encourage everyone to go that extra mile with dressing up for this one.  Try out your best spooky outfits with an old skool twist!
Advance tickets are highly recommended... 

Check out these links:
ALTERN8's seminal rave classic Evapor8: http://www.youtube.com/watch?v=HrKZ9Po6aYA

The characters at the Lost & Found Bestival tent: http://www.youtube.com/watch?v=RH7VU_q5_Og

Lost & Found website: http://www.getlostandfound.com

To hear the latest instalment in the Pump Up The Volume mixes – click here, download and enjoy! http://soundcloud.com/pump-up-the-volume/pump-up-the-volume-vol-2 

Join the community now and start getting excited about the next ‘best new night in town’.  http://www.pump-up-the-volume.com / FACEBOOK GROUP 

PRESS:  FOR MORE INFORMATION AND IMAGES PLEASE CONTACT CLARE WOODCOCK AT CLARE PUBLICITY ON 07976 373206 OR clare@clarewoodcock.com

THE BLURB:

The 90's Children have grown up and are now ready to remember! 

PUMP UP THE VOLUME is the new night about town.  Bored of the 80’s revival?  Been inspired by the current hark back to 90’s fashion in Top Shop?  Want to remember that last decade of the 20^th Century before everything went all ‘digital and download’?  Well PUMP UP THE VOLUME is here to serve…. 

The 1990’s were a great decade for music.  The dance scene exploded and created the many sub-genres that we know and love today.  Pump Up the Volume by MARRS, was one record that defined the sound of the decade. It became a one-hit wonder of rare influence, was a number 1 hit in many countries and is generally regarded as a significant milestone in the development of British house music and music sampling.  And so it seems the perfect name (and no doubt last tune of many fun night to come) for a night dedicated to the brilliance of the 90’s.

The 1990’s in the world of music were a decade synonymous with samples, just as the world of 90’s fashion took the same approach.  Not really an iconic decade for style, it was characterized by minimalist styles, some of which were dubbed ‘anti fashion’, a backlash against the excessive fashion of the 1980s. Unlike previous decades the 1990’s were not defined by any one style, but rather a mash-up of past eras and decades.

So what you’ll find at PUMP UP THE VOLUME is an up-for-it-crowd, remembering that anarchistic attitude with a pure passion for music.  The music you’ll be hearing will jump from old school hip-hop, pop, and dance classics.  The night will be held together by the all female residents: Naomiii and Minkioni [see full details below], plus guest DJ’s dropping by to play alternative 90’s sets.

The venue - Visions - is an old video shop in Dalston transformed into a nightclub.  With a 300 capacity complete with old video wall it’s the perfect setting for Pump Up The Volume.

So if you want to hear records by the likes of TLC, Altern 8, Whitney Houston, Rhythm is Rhythm, Bizzare Inc, En Vogue, Jazzy Jeff, Lucy Pearl, Vanilla Ice, Gang Starr, Madonna, Q Tip and a whole lot more, and you want to dance again with pure abandonment while wearing your baggy trousers and cropped tops, or smiley t-shirts with a big grin on your face, then you know where to come!

THE RESIDENTS:

SOPHIE LLOYD

A DISCO QUEEN AND PURIST TO HER HEART.  Blending classic disco, nu disco, house and italo for the most subtle situations and the most fashionable floors.  Her taste is unparalleled... don't expect anything but an exceptional journey.  A face on the East London club scene, Sophie holds Arcobaleno parties with Serge Santiago, co-promotes "Village Disco" at with Faith's Stuart Patterson and is a resident at DJ Lottie's "Geisha”.
She's a resident at Jade Jagger's Jezebel parties and plays for Black Rabbit. On weekends she can be found DJing at various filthy late night disco clubs around the UK. http://www.sophielloyd.co.uk/

NAOMI SHIMADA

Naomi is a music obsessive whos musical knowledge extends to just about every genre. From great classic house and the finest disco cuts to thumping party hip-hop she’s the girl with the records! As a successful TV presenter she has worked for MTV amongst others and is currently presenting the NME News show, which is currently receiving over 4 million views each month!  Alongside the TV presenting Naomi is a busy full time model doing many fashion editorials and commercials. She has just been made the new face of ‘The Body Shop.’ On top of all her other credentials Naomi has also been DJing at random parties, clubs and various fashion industry events and spent her teen years forking it out in Ibiza as well as working for Chibuku Shake Shake & The Warehouse Project in the north of England. 

Special Move: Queen of Break Dancing. Wait and see!